The Mi. Blog
The stories behind the songs
Every Mi. track starts as a real moment — a sentence somebody actually said. These are the creation journeys: the coaching calls, the verbatim receipts, and the craft decisions. Nothing invented, everything remembered.
Beat Him to the Line · What You Feed · 2026-08-25
Beat Him to the Line: A Testimony of Breaking the Cycle
One sentence on repeat — and the sentence keeps changing: I am nothing. I am something. Help others. I am not alone.
Whatever Has Your Attention Has Control · What You Feed · 2026-08-25
Whatever Has Your Attention Has Control: The Algorithm Sings the Con
The question woke Rick up in the middle of the night: why do we say PAY attention? Because it's a payment — and something has been collecting.
Five Grand for a Kidney · What You Feed · 2026-08-25
Five Grand for a Kidney: The Question That Exposes Your Self-Worth
If someone you love needed $5,000 in two weeks to live, you'd get it — no question. The song asks the only question left: why won't you fight like that for you?
The Duncan Post · What You Feed · 2026-08-25
The Duncan Post: Virtue Signaling, Sung From the Inside
Every think-piece defines virtue signaling from the outside. This song lets the justifier tell it — and never notices what he's confessing.
Opened the Present · What You Feed · 2026-08-25
Opened the Present: Why Giving Feels Better Than Receiving — Felt, Not Explained
Psychology calls it the helper's high — dopamine, serotonin, oxytocin. Rick just watched his kid tear the wrapping paper and named it better.
Blind Appraisals · What You Feed · 2026-08-25
"Am I a Loser?" — The Journaling Move That Puts Your Worst Label on Trial
Somewhere, years ago, somebody called you something — and you've been defending against the word ever since. This is the song about getting it off you: not by affirmations, by auditing.
The Dog in You · What You Feed · 2026-08-25
The Dog in You: The Challenge That Comes With an Exit Ramp
Most motivational content is written for everyone, which means it was written for no one. This song started the opposite way — with a coach turning some men away.
A Bowl of Sugar · What You Feed · 2026-08-25
The Doomscrolling Song: How 'A Bowl of Sugar' Was Born From One Sentence
It's 2 a.m. and you're still scrolling. This is the story of how that exact feeling became a song — nearly sentence by sentence, from a real coaching call.
Mi. — iM HEARD · songs made from real conversations, each one written for the person who lived it.